Jeremy Nichelson was born in Seward, Nebraska, as the fourth of five children to Dennis and the late Marilyn Nichelson. Early on, Jeremy demonstrated a strong inclination toward leadership, serving as Class President in the late 90s for his graduating class. He built on his passion for leadership and service to others by becoming an EMT and Firefighter and successfully climbed the ranks to Rescue Lieutenant in Utica, Nebraska. Jeremy then transitioned from being a ranking first responder to the telecommunications industry during the boom of the dot.com era. As he had always done, he excelled, working his way up the ranks at Sprint, Verizon, and AT&T.

He could not have known it then, but the best was yet to come. On an incredibly cold day, he decided to call his best friend who had recently made the move from Nebraska to St. Augustine. She quickly convinced Jeremy to take another leap – by also moving to Florida. What happened next was truly history! Jeremy packed all his belongings in a U-Haul, sold his home, and headed for the Sunshine State. Given the name he had made for himself in the telecommunications industry, he was able to seamlessly continue his career with Radio Shack, another recognized name. Jeremy set unprecedented records through his leadership of multiple stores and was promptly promoted to District Manager. Radio Shack would go on to liquidate their stores, but Jeremy’s name recognition allowed him to move on with another large retailer for AT&T as their Regional Sales Manager. Again, he earned top honors. His stellar performance, professionalism, and ability to drive team and revenue success caught the attention of the then-CEO of American Telecommunications, a large T-Mobile dealer.